I recently discovered that a family friend was trying the make money at the home on the "work at home" internet plan. As a person who works on the internet I thought I'd help her out by making her website better for search engines.
It turns out that she took a paid for "course" on how to make money and some of the techniques really got me wondering.
First of all she started a website filled with work at home ads, in some cases 3 versions of the same ad on one page. The ads were mainly for affiliate programs which offer a commission for people who sign-up. This was supposed to be the primary income generator. There was also some links to the parent company web page (not-reciprocal) and some Google ads.
The parent company website also some work at home affiliate ads, but a lot of Google ads and numerous content pages also with several Google ad blocks, a better design from the seo perspective.
The strategy taught was to purchase Google or yahoo ads, in fact to purchase the most popular job related terms and pay whatever it takes to be number one. This strategy seems to be completely off the mark, the professional Adsense strategy is to pay as little as possible for "work at home" related keywords to use up your ad budget. Then it occurred to me perhaps the real motive is different...
If my website has a greater page rank and higher result position in searches I am more likely to get visitors. If I use Google ads, having the PPC rate pushed up means more money for me. If I sell a course which promotes pushing up the PPC rate for the same "work at home" industry I am advertising, not only do I get the course fee, but all my ad revenue will increase.
Now this is just my speculation, but the program does create this effect intended or not. Personally if the program advice contradicts popular wisdom, I would question it's motives.
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